Nothing comes from nothing and to create a successful story takes strong values.  Domal has five:

Courage
Facing challenges and taking measured risks despite uncertainty.

Respect
Acting with integrity and recognising the inherent worth of all people, the value of the earth and the resources it provides.

Cooperation
Working with others in an open and inclusive way.

Determination
Defining a goal and staying the course.

Foresight
Seeing around corners and envisioning long term opportunities.